About Us
The Goal of G&L Insurance
G&L Insurance is committed to being one of the premier independent insurance agencies in Waukesha and West Bend, Wisconsin. Our commitment is to provide customers with the best insurance value and service available, while maintaining the highest ethical standards and credibility with our clients,
carriers, and the public.
G&L Insurance is a general independent insurance agency with a broad range of Commercial, Personal, Life, and Health products. We’ve aligned ourselves with some of the finest carriers to deliver these products to you.
The History of G&L Insurance
Established in May of 1997 as a two-man operation, G&L Insurance has grown to one of the premier insurance agencies in Waukesha. From our modest offices on Grandview Blvd., we serve the entire state of Wisconsin. G&L Insurance is currently owned and operated by 28-year insurance professionals Bill Guth and Steve Lamping.
Our second office, located on Hickory St in West Bend, was added in 1998 and is operated by Bill Sommers and Dennis Nowack.
WHY AN INDEPENDENT AGENT?
There is a difference in where you buy your protection. Many people don’t realize there are three sources for insurance:
- Captive Agents, who can sell you the insurance of only one company.
- Telephone Representatives, who can offer you the insurance of one company, and only on the telephone.
- Independent Insurance Agents, who represent a number insurance companies, and research with these firms to find you the best combination of price, coverage and service.
Call us now or click here to Email us. You can visit our online services area for online assistance 24 hours a day seven days a week.
Your Independent Insurance Agent:
- Is a licensed professional with strong customer and community ties.
- Gives you excellent service and competitive prices because your agent can access the insurance coverage from more than one company.
- Unlike other agents, is not beholden to any one company; thus, you don’t need to change agencies as your insurance and service needs change.
- Assists you when you have a claim.
- Is your consultant working with you as you determine your needs.
- Offers you a choice of insurance plans and programs.
- Is a value hunter who looks after your pocketbook in finding the best combination of price, coverage and service.
- Offers one-stop shopping for a full range of products-home, renters, auto, business, life and health.
- Can periodically review your coverage to keep up with your changing insurance needs.
- Treats you like a person, not just another number.
There is a difference!

